Why you need a corporate mission statement

The corporate mission statement has a clear function. It provides the basic direction of the company so that every employee in the company feels that he or she can make a meaningful contribution. The corporate mission statement provides direction for every employee.  It is worth asking what appropriate contribution one can make to achieve the … Read more

The Amazon Coach Jeff Wilke

Amazon Coach

Do you know Jeff Wilke? Jeff has shaped the image of Amazon for over 22 years. He was kind of an Amazon coach for founder Jeff Bezos. And he made a lot of good decisions for the company. We look at the factors for product success. One is to focus on inputs rather than outputs.

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