Innovations arise from ideas. In most cases, however, these ideas are not generated in a targeted manner, but rather by chance. However, the ideas are often not structured specifically for a particular issue. This makes implementation more difficult or does not take place at all. The creativity technique of the 6 Hats Method can help here.
Strategy
The Flywheel adds momentum to your marketing
Prices on advertising platforms such as Google and Facebook for customer acquisition have risen sharply in recent years. Instead of always buying new customers at a high price, the focus is on earning more from existing customers or converting them into loyal brand ambassadors. And for that, you need the Flywheel.
Why you should lace a Rundle
Most companies have a transactional model. However, a shift to recurring revenue is interesting. This can happen in combination or be the only alignment. But why does the switch make sense and what are the benefits to you and your business? This is where the term Rundle comes into play.
Amazon Prime is one of the most unusual business ideas of all time
Do you know of a service that is more than 10 years old, has brought significant revenue to a company, and has country-specific programs that are part of a single company? The answer is Amazon Prime. I shed light on what the program means to Amazon and how it came to be.
OKR helps you to formulate the company’s goals
Often, planning is done on a one-year basis and the goals are lost sight of over time. This goal setting is rigid, costly, extremely time consuming and directs money into the wrong channels. OKR is a flexible framework for teams and organizations to work together to achieve goals. This framework helps you to shape the digital transformation.
Why you need a mission and vision
The common basis in your company is the mission and the vision. The team members and also the customers should be able to understand these. If the goal can be achieved together, this motivates the employees. The vision represents the mission statement while the mission represents the philosophy of a company. Both should therefore also … Read more
How to use the decoy effect in conversion optimization
The Decoy Effect is a behavioral economics strategy that you can use to improve your website’s conversion rate. It’s based on the idea that people have irrational preferences, which means they don’t always act logically when making decisions. We all know that people react differently to different incentives and stimuli; that’s why conversion optimization is so important.
Holocracy as a new form of organization
The end of hierarchy, intrancy and power relations is the promise of the holocracy form of organization. This is supposed to promote agility and also flexibility in companies. But can the leadership system meet the requirements or does leadership without a boss end in chaos? Let’s take a closer look at the holocracy organizational form and maybe it is something for you and your company.
Prioritize with the ICE evaluation method
Tasks are piling up in your company and you need to decide which ones to implement. Then use the ICE assessment method. It will help you with your decisions and is quite easy to use. So just give ICE Scoring a try.
Why you need a corporate mission statement
The corporate mission statement has a clear function. It provides the basic direction of the company so that every employee in the company feels that he or she can make a meaningful contribution. The corporate mission statement provides direction for every employee. It is worth asking what appropriate contribution one can make to achieve the … Read more