The Decoy Effect is a behavioral economics strategy that you can use to improve your website’s conversion rate. It’s based on the idea that people have irrational preferences, which means they don’t always act logically when making decisions. We all know that people react differently to different incentives and stimuli; that’s why conversion optimization is so important.
Content Marketing
What is shoppable content? How do you create it?
Shoppable content is digital content that allows users to purchase an item directly online by clicking on a link or image. With the rise of social media and mobile devices, the importance of visual communication has increased. To continue to activate your audience, it’s time to incorporate shoppable content into your marketing strategy.