Tasks are piling up in your company and you need to decide which ones to implement. Then use the ICE assessment method. It will help you with your decisions and is quite easy to use. So just give ICE Scoring a try.
Who invented the ICE scoring method?
Entrepreneur Sean Ellis invented this scoring model. This is described in his book “The Growth of Hackers”. He also defined the term “Growth Hacker” for the first time. “A growth hacker is a person whose sole goal is to grow their customer base. To me, growth hacking is an agile experiment that continuously drives customer and revenue growth. Growth hackers can also be seen as an intersection of data, user experience, products and advertising efforts. ”
What is the advantage of the ICE valuation method?
There are many different valuation models. The ICE evaluation method is simpler than most alternatives. It requires only three criteria for each possible idea. Thus, the team can quickly calculate the score for all content and make prioritization decisions accordingly. Therefore, it makes sense that the scoring model used to determine which experiments to prioritize is also quick and easy to use. Scores vary widely depending on who is doing the scoring.
What are the three evaluation criteria?
I for Impact
How big do I estimate the impact on my success if I implement this measure?
C for Confidence
How confident am I that the implementation will be a success (based on e.g. similar tests)?
E for Ease of Implementation
How easy is it to implement the idea (the more resources needed, the “less easy” it is)?
What is the formula for calculation?
Impact x Confidence x Ease = ICE Evaluation Method
What is the scale for the determination?
As part of the ICE evaluation method, all employees involved in the project or process are usually surveyed. Each survey participant can assign a value from 1 (lowest value) to 10 (highest value) to the planned measures or projects, ideas, etc. based on the three criteria.
Impact: From 1 (no impact) to 10 (high impact)
Confidence: From 1 (high risk) to 10 (low risk)
Ease: From 1 (one month or more) to 10 (one day or less)
What are the calculation options?
Both calculation options can be used to calculate the ICE rating method. So you have the choice.
Option 1: All three values of the criteria (ICE) are multiplied.
Example: Impact=7 Confidence=7 Ease=10 -> 7 x 7 x 10 = 490
Minimum/Maximum: The value here can be between 1 and 1000.
Option 2: All three values of the criteria (ICE) are added and then the average is calculated.
Example: Impact=7 Confidence=7 Ease=10 -> 7 + 7 + 10 = 24 : 3 = 8
Minimum/Maximum: The value here can be between 1 and 10.
Hygger has also written an article about this on her blog.